tutoring FAQ

The most powerful advertising is word of mouth and personal recommendations from existing clients. If you have no existing clients, there are several avenues you may choose to let people know you are available.

• Internet advertising: This is a surprisingly inexpensive option, and there’s a lot of potential for payoff. Both Yahoo! (via Overture) and Google (via Adwords) offer accounts where you can select keywords that when searched will show your ad. The great thing about these services is that they are CPC (cost per click) based which means that you only pay for people that actually click on your ad. You can bid as little as 5 cents per click which can make this a potentially effective method in aquiring new clients.
  
  
• Website: A professional-looking tutoring website can help aquire new clients and help reinforce confidence in your services. Websites do not need to be expensive endeavors and at a minimum should contain information about your services, prices, availability and experience. Here are some samples of great independent tutoring websites: San Diego Tutor, St. Louis Tutor, Chicago Tutor, Tucson Tutor
  
  
• Brick and mortar community postings: Grocery stores, churches, libraries and other community gathering places often have bulletin boards and other forums for advertising your services.
  
  
• Online community postings: A great example of this is craigslist, a free online community website. There may be other websites targeting your area as well.
  
  
• Direct advertising: This is the most expensive and/or time consuming option. Passing out or mailing fliers or placing ads in local print and radio media are most likely available in your area, if you have the cash.